The Importance Of Good Worldbuilding, An Article

[aeriedraconia.livejournal.com]

Here's an article, written by a group of editors from a publishing house, on the importance of taking time with your world building, establishing the rules and then sticking to them consistently (applies to all genres).

http://redlinesanddeadlines.blogspot.com/2008/02/worldbuilding-traps.html